It all starts with keywords. I, you, and everyone use keywords to search on the World Wide Web. It’s important to choose the right keyword to target the right visitors. Choosing perfect keywords results in targeted traffic and a high conversion rate.
The goal of selecting the right keywords for your website (keyword research) is to target what your target audience is seeking. There are hundreds of ways people search for one single product, for instance, a pen drive, flash drive, or thumb drive. As a solo entrepreneur, you need to understand which keywords to target and utilize these searches to optimize your site to leverage free traffic from search engines.
Selecting the right keyword is nothing more than choosing the balanced keyword that no one searching for and keywords that millions are searching for. Everyone wants to get traffic and there are mainly two ways to get it, by Pay Per Click (PPC) advertising and Search Engine Optimization. In this post, I am going to cover both aspects,
For the Pay Per Click campaign, you need to pay but on the other hand, search engine traffic is absolutely free if we choose the right and best keywords and optimized our content accordingly.
Before starting your keyword research you should know the types of keywords,
There are two kinds of keywords short-tail keywords and long-tail keywords.
Short-Tail Keywords
Organic keywords like “SEO” and “Shoes” are highly competitive and occupied by large brands like Moz and Amazon. These keywords are searched by information seekers and do not convert into consumer or customer but on the other hand, long-tail keywords like “Affordable Seo Services London” (long-tail Keyword) results in a higher conversion rate.
Branded Keywords
Branded keywords are keywords searched by brand-conscious people for example “Samsung Mobiles” or “Rolex Watches”. Flipkart, Amazon, and other eCommerce sites are also part of this keyword category.
Long-Tail Keywords
Long-tail keywords are used by people who are truly interested in products, services, and information. These keywords consist of more than three to four words. Avoid being too specific like “Black shoe for men size 18” because there are very few to no searches for too specific keywords or long-tail keywords.
Free Tools and Tips to Choose The Right and Best Keyword for PPC Campaigns and Search Engine Optimization (SEO)
Free Keyword Suggestion Tools to Dive into keywords and choose the best keyword for your website,
UberSuggest.Org
Get thousands of keyword ideas in a minute with this amazing keyword suggestion tool. Ubersuggest is Google Suggest on steroids. Get keyword search suggestions by web, images, news, shopping, video, and recipes.
KeywordTool.io
Best FREE alternative to Google Keyword Tool for SEO & PPC keyword research. Get keyword suggestions for Youtube, Bing, and App Store.
Google Trends
Explore trending search topics with Google Trending Searches. Analyze the historic data and how the keyword has been performing. Analyze search trends and monetize your blog content accordingly.
5 Tips on Choosing the Right Keywords
1 – Choose a balanced keyword that is not generic or too specific. Generic keyword = high competition, too specific keyword = low searches to no searches.
2 – Use Keywords that are 2-4 words long (long-tail keywords) Example – Women Yoga Pants, Affordable SEO Services London
3 – Don’t choose generic or organic keywords because of high competition. Example – “SEO Services” “Fitness”
4 – Don’t get too specific. Example – “Black Shoe for children size 4”
5 – Remember – Short-tail Keywords = High Competition, Long-Tail Keywords = Low Competition and High Conversion
5 tips for choosing the right keywords in AdWords and How to build the best keyword list
Why Google Ads is the best keyword research tool and how to choose the right keyword for PPC and SEO
Google is the best and it is the most used search engine in the world that’s why we can rely on traffic estimates, keyword value, competition analysis et cetera. Most importantly Google Ads’ (Formerly known as Google Adwords) Keyword Planner is free to use, you don’t need to pay to use Google Ads.
Why Google Adword is the best keyword research tool
It’s 100% free
Its owned by Google
Ability to exclude negative keywords
Analyze your keyword competition and value
With Google Analytics, we can use our own historical data to understand which keywords are performing best.
Expand your keyword list
How to Use Keyword Planner In Google Adwords
How to Choose the Right Keywords
Here is an overview of how to use Google Adwords and Keyword Suggestion tools for Keyword Research,
Step 1 – Build a list of seed keywords that in your opinion are the best fit for your business.
Step 2 – Use Keyword Suggestions tools and Google Keyword planner to Get ideas that are beyond real users’ searching.
Step 3 – Analyze competition, trends, historic data, and forecasts.
Step 4 – Merge different keyword ideas according to your audience and business.
Step 5– Refine your keyword list and finalize your keywords.
Conclusion
Choosing the right or best keyword is targeting the right searchers with the right keywords. Identify your target audience put yourself in your target audience’s shoes and ask yourself whether they will like it. is it what they are looking for and what interests them? is it relevant to their interest and your business? with these questions, you will definitely be able to choose the right keyword for your website.
